Recruiting isn’t a numbers game - it’s a strategy
- Mark Cadesky
- Oct 7
- 2 min read
Updated: Nov 8
Every brokerage wants more agents. But simply adding names to your roster doesn’t build a strong team - and chasing agent count without a clear strategy often leads to disappointment, wasted time, and turnover. Bringing agents in through the front door only to have other agents leave through the back door keeps you on the treadmill without gaining ground.
If you’re treating recruiting like a volume game instead of a value game, you’re not building - you’re scrambling.
At AskMark, we help brokerages stop throwing spaghetti at the wall and start attracting agents who align with your brand, culture, and long-term vision.
Common Mistakes in Recruiting
Most small and mid-sized brokerages struggle with recruiting because:
They don’t know what kind of agent they actually want
They aren’t clear on what they offer agents
They wait until they “need” to hire, instead of recruiting consistently
Their onboarding process turns off good agents
They spend too much time pitching - and not enough time listening
Sound familiar?
Recruitment Without Retention Is Just Turnover
The best agent in the world won’t stay if your onboarding is chaotic, your systems don’t support them, or they feel like a number. Recruiting and retention are two sides of the same coin, and both need to be intentional.
Mark helps you:
Define your ideal agent persona
Refine your value proposition
Build a simple, repeatable recruiting funnel
Create onboarding that makes agents say “I’ve never felt more supported”
Establish follow-up and engagement systems to keep agents happy, productive, and loyal
What Are You Really Offering?
Commission split is only one part of the puzzle. Today’s agents want:
Support they can count on
A brokerage that helps them grow
A leader who’s available and experienced
Tools that make their job easier
A culture they enjoy being part of
If your pitch is “we give you a desk, a printer, and a good split” - it’s time to upgrade.
Real-Life Result
A brokerage came to AskMark after spending six months trying to grow their roster - with zero results. Mark helped them rewrite their recruiting script, redesign their onboarding, and define exactly who they wanted to attract.
Within two months, they brought on three high-quality agents - and retained all of them through a supportive onboarding process.
Build It Right - and They Will Come (and Stay)
You don’t need more agents. You need the right agents - and a system that brings them in, supports them, and keeps them long-term.
Let’s build your recruiting strategy - and retention plan - from the ground up. Schedule a discovery session with AskMark today and stop guessing your way through growth.
