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recruiting & retention strategies

Retention & Recruiting

Recruiting more agents is only part of the equation. Build a brokerage that gives the right agents reasons to stay.

Our Services

Having trouble recruiting? Recruiting may not be the whole problem.

Almost every brokerage owner wants to recruit more agents. And when recruiting isn't going the way you'd hoped, it's natural to throw more resources at it.

 

But what's the point of bringing them through the front door if they're just going out the back door?

 

Recruiting and retention go hand in hand. Agents who feel well supported stay put and act as your best recruiters. On the other hand, if good agents are leaving, simply recruiting more of them doesn't necessarily move the brokerage forward.

 

So before focusing entirely on how to recruit more agents, it makes sense to understand why your existing agents stay – or don't.

 

That's where AskMark starts.

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What this service includes:

Retention Review

  • Understand why agents stay, why they leave and what may be affecting retention.

Agent Experience

  • Review the agent experience from onboarding onward.

Agent Feedback

  • Understand what agents value, where they need more support and where the brokerage may be falling short.

Retention & Recruiting Strategy

  • Identify practical ways to strengthen retention and build a recruiting strategy around what the brokerage offers its agents.

The Benefits to Your Brokerage

Keep Good Agents

When agents feel supported and see value in what their brokerage provides, they're more likely to stay.

Be a Brokerage Agents Recommend

Agents who value their brokerage and want to stay are often its best recruiters, recommending it to other agents naturally.

Create a More Stable Brokerage

Better retention means less turnover, less time spent replacing agents and a more stable foundation for the brokerage.

AskMark retention & recruitment

AskMark isn't a recruiter.

AskMark doesn't recruit agents for your brokerage. The goal is to help put your brokerage in a better position to retain the agents you already have and attract the kind of agents you want.

 

That means understanding what's helping – or hurting – retention. There may be gaps in support, training, services, communication or other parts of the agent experience that need attention.

 

Once those gaps are identified, AskMark can help determine what needs to change and help put those changes into place.

 

Because before you ask more agents to join your brokerage, it's worth making sure you've given them good reasons to stay.

AskMark retention strategies

Strong retention makes recruiting easier.

Improving the agent experience isn't just about retention. The things that make your existing agents want to stay will also make your brokerage more attractive to the agents you want to recruit.

AskMark
The AskMark Approach

The AskMark Approach

01 – Understand

Why are agents staying – or leaving?

02 – Diagnose

Find gaps in support, training, services, communication and the agent experience.

03 – Improve

Determine what needs to change and put those changes into place.

04 – Retain

Give existing agents good reasons to stay.

05 – Attract

A stronger agent experience makes the brokerage more attractive to the agents you want.

AskMark recruitment

Do your retention and recruiting need some attention?

Let's talk.

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